Cluttered spare rooms aren’t the ideal backdrop for a video when you’re trying to give the look of luxury. And no matter which Zoom background you choose – we know it just doesn’t have the same feel as a panoramic shot around your usually vibrant offices.
We know only too well, making video content in lockdown is really tough. We take our hats off to everyone who’s been adapting and making the best of it.
We’ve been helping clients – both old and new – adapt to the situation using tools and techniques like animation, stock footage, social media and repurposing to continue to promote a strong visual identity for their brands and businesses.
But here’s the really good news. In recent weeks, behind the scenes, we’ve been putting in place new working practices – in line with government guidelines – to enable us to help you produce truly stunning video content safely.
You see, while most people are wondering how to get back to normal, here at know we’ve never been big fans of being ‘normal’ anyway. So instead of going backward, we’re taking things forward.
And we’d love to bring you along for the ride.
As well as moving to a bigger, brighter and more open plan studio, thanks to the stringent measures we’ve taken to ensure safety on sets, we’re able to provide completely contactless filming.
It means you can say goodbye to glitchy videos filmed online, there’ll be no more shaking hand-held selfie shots and you can finally step out of that bad light you could never seem to fix no matter where you stood in the shot.
We can once again help you produce stunning video content that makes you stand out.
And we can do it in a safe way.
Below you’ll find a full breakdown of all the different steps we’ve put in place to allow us to support your business in getting back up to speed and use video to show the world you’re open and ready for business.
Of course, we know having the confidence to move forward in this way is all down to communication.
It’s why you’ll find the whole team here at know are talking regularly and ready to work in a safe and secure way.
It’s also why everyone who works on set – either here at the new know studio or out on location – will be fully briefed with safety instructions to sign off on so everyone is confident safety is the first priority.
With this confidence in place, we can all focus again on creativity and telling your stories in an entertaining and engaging way.
How to make stunning video content safely
If you have any questions about any of the details here, or about organising a video shoot with us, don’t hesitate to get in touch.
When it comes to working with us here at know, you can be confident we’ll be following all of these points that we’ve taken on board from APA, the trade body for production companies like ours.
As always, we’re only a phone call or an email away…
In the meantime, here are the crucial steps we’ve taken to ensure your safety on set and throughout the filming process:
Safety measures during pre-production
- Create all scripts and treatments bearing in mind the current restrictions to ensure all content can be shot in compliance with these guidelines.
- Seek to get approval from agencies and clients as early as possible and finalise as many creative decisions as possible in order to reduce last minute changes on shoot days and plan for all sanitary accommodations.
- Encourage early confirmation of projects to allow for additional preparation time and encourage and explain the importance of sticking to scheduled dates.
- Where possible all pre-production processes be managed remotely from home: including storyboards, production meetings and meetings with the agency.
- Distribute guidelines to all involved in the production.
Safety measures in the office
- Avoid printing and paper distribution except for clear safety posters on set as COVID-19 can last 24 hours on paper.
Safety measures during casting
- Conduct casting sessions and callbacks remotely via video link ups and self-casting.
- When casting children, ensure their supervising adult should remain close at hand.
- Note that remote casting may prohibit rehearsal of interacting action.
- Ensure those aged 70 or over, or with known pre-existing conditions should be given special consideration and enhanced measures.
- Consider what to do if talent needs replacing.
- Do not confirm any cast until they have signed a Health Declaration form.
Safety measures during general shooting
- Stagger call times where possible to avoid congestion.
- Keep the unit as small as possible and minimise the number of crew/agency/cast on set at any one time.
- Wash and thoroughly dry hands on arrival and during the day at regular intervals. Alcohol-based sanitisers should be visible throughout location and soap and water provided wherever possible.
- Consider any space markers where possible.
- Do not share radios.
Safety measures during any shooting on location
- Conduct initial location research remotely using location libraries.
- Practice social distancing when visiting locations and meeting property owners/managers.
- Note that councils are unlikely to grant any filming permits at the moment.
- Try to ensure common areas and holding areas are outside wherever possible.
- Ensure preference for one location per day, without moving cast, crew and equipment between locations.
- Ensure preference for location in a 4G area, where possible, to transmit live video over the internet.
- Ensure locations are well ventilated.
- Avoid the use of vapours, steam and hazers (including but not limited to dry ice, oil, mists or glycol) as they are likely to keep airborne infections in the atmosphere longer.
- Ask for locations to share their COVID-19 preparedness plans where possible.
- Clean locations prior and after shooting if possible.
- Avoid locations at a distance which would require overnight accommodation for those involved, also avoid locations which will not permit minimum social distancing.
- Minimum crew only for any location preparations: Prelight/set-build/set-dress to be undertaken separately by one crew/department at a time if possible.
Safety measures during shooting in the studio
- All these guidelines apply to studio productions as well as locations. However, studios are likely to have their own risk assessment and COVID-19 preparedness plans which you will have to adhere to as well.
Safety measures for the technical crew
- We have invested in new video, audio and lighting equipment to allow us to safely and efficiently capture content on set, with social distancing in mind.
- Boom sound where possible, or train talent to apply disinfected mics themselves if booming not feasible.
- Camera team to wear appropriate PPE if breaking social distancing around camera (see more below).
Safety measures where transport is required
- Ensure crew drive themselves to set (one person per car) and be dissuaded from using public transport where possible.
- Where required, ensure all external transport companies using drivers or car service are able to demonstrate that they can socially distance passengers.
Safety measures where any equipment is hired
- COVID-19 can survive up to 72 hours on plastic and steel, so try to work out advance collection/delivery/quarantine of kit/materials where possible. If that is not possible, apply a thorough sanitation process before and after every shoot.
Personal protective equipment and sanitation
- Ensure production have supplies of PPE for those needing to wear it:
Tier 1 – basic PPE: masks and gloves
Note that wearing gloves needs to be managed correctly – wear for single use activities and remove, also in the event that masks become mandatory, the APA will update according to government guidelines.
Tier 2 – enhanced PPE: including visor and covering suit
Those who need to break two metre distancing and for a length of time to carry out their duties may need to wear enhanced PPE.
- Where required, we will provide covered bins provided for safe disposal of tissues and PPE.
- Crew can be asked to bring their own PPE but production must have sufficient for all crew.
- Only remove talent’s PPE when essential.
- Clearly visible and spacious hygiene stations for washing, with a plentiful supply of hand sanitiser and wipes.
- Each department is responsible for keeping their own area and equipment clean.
- Clear health etiquette to be on posters around set (e.g. Wear appropriate PPE at all times / When coughing or sneezing, cover your mouth and nose with your bent elbow / Avoid touching your eyes, nose, and mouth / Put down and pickup items rather than handing / Don’t shake hands, or hug / Maintain social distancing.)
You can find full details of the guidance provided by the APA here.
We’re ready to get started
Thanks to the work we’ve put in behind the scenes to put these measures in place, we’re pleased to say we’re ready, right now, to help you start to make video content that shows your business and brand in its best light.
We’d love to jump on a call to talk about a particular video project you’re thinking about. It might be a promotion for a new product range, a revamp of your brand identity or a video to let your customers you’re back in business and ready to go after all that’s happened.
Whatever it is, we look forward to exploring the different ways we can tell your story through video in a safe environment.
Like we say, we’re only a phone call or an email away…