Jewellery maker Daniella Draper is an independent family-run company Daniella, Della & Holly, built their business on the excellent British values of integrity & hard work, with strong ties to their clients, communities & industry. A tight-knit family unit is working together to build the go-to brand for sustainably produced and distinctive British-made jewellery.
The Brief: Jewellery Video
This year the inspiration for the Daniella Draper Jewellery Christmas campaign was taken from their last-minute shoppers that rush into the store every year just days before Christmas. They wanted to create a fun jewellery video that could to use as the heart of their Christmas marketing campaigns on social media.
Utilising our contacts in the extreme sports industry we used the talents of World Champion Inline skater Joe Atkinson to add to the story, The video generated over 5,000 views on Youtube and valuable engagement on social media platforms, most notably Instagram. It served its purpose to create a compelling call to action and excite and entice Daniella Draper customers into purchasing those last-minute gifts online and in-store!
“It has been such a pleasure working with know, so much so we made our 1st film with them and very quickly booked them for the next! Making a brand jewellery video is a very personal thing, but the boys captured us as a brand so perfectly.They understood the story wanted to tell and put it into a beautiful picture for us! An incredibly talented team, easy-going and professional… and more importantly, they are local! I look forward to my next project with them!”
Holly Draper, Creative Director, Daniella Draper Jewellery