Pattern breeds predictability. Narrative reigns over repetition. Why settle for a scarf when you can wear a story instead.
Set out in 2016, in London, Pig, Chicken & Cow creates dreamscape shaped in ink on silk. Artworks of imaginative wonder that live many lives. With every drape and flow, a new enchantment unfurls. From the most elegant hand-drawn lines, intricately woven visions are born.
Timeless in their beauty, exceptional in their vibrancy. A lasting statement in fashion and art.
Lead designers Shan and Ying draw heavily from nature and its beauty. They wanted a brand film to truly capture their passion at work and show the craftsmanship behind every product that Pig Chicken & Cow produce. We wanted to contrast the raw beauty found in nature with the beauty found in the intricate processes that create the high-quality fabrics used in their products. Shooting in London, Manchester and the Peak District, we needed to capture the quality of the products they produce and demonstrate their place in the market.
The film is featured on their website homepage to capture visitor’s attention. It also features in both long and short-form versions as part of paid social media campaigns. Proving the value video has as a sales tool, the video has successfully driven sales for the brand across its whole range.